‘Your Space, Your Way’ new mantra for rebranding
It’s a place to rest your head, unwind from the day’s stressors and feel safe – your sanctuary. It should also be a place of pride, a reflection of your style and lifestyle – a reflection of you.
The definition of a home has expanded beyond property value to include and to reflect our needs and our lifestyles. We have begun to look at what our homes can do for us versus the other way around. For example, does your space reflect your stage of life, your needs, or your tastes?
It’s time the Home Shows finally reflect this shift.
Going forward, the three Toronto Home Shows will each focus and deliver content that resonates with today’s homeowner, renter and everyone in between. The new branding extends deeper than applying a fresh coat of paint on an existing property. Each show will reflect all the ways to make your space work for you.
- GTA Home & Reno Show: signified by the blue H and representing the ‘Home Improvement’ edition runs February 14-17, 2020 at The International Centre, Mississauga. It will focus on home improvement (Reno and DIY), along with ideas for your space.
- National Home Show: the green H known colloquially as ‘The Big One’ runs March 13-22, 2020 at Toronto’s Enercare Centre.
- The Fall Home Show: the red H will focus on ‘Smarter Living’ (clever uses of space and ideas for organizing your home to suit your lifestyle). It runs October 2-4, 2020 at Toronto’s Enercare Centre.
“When we decided a new blueprint was needed to brand our consumer shows, we realized the look and feel had to reflect the future,” says Duncan Payne, Managing Director of Home Shows at the Building Industry and Land Development Association (BILD). “The shows needed to reflect an evolving world where consumer habits are becoming more and more personalized. This means creating a brand for our shows that can represent a shoppable wonderland of inspiration for your home and recognizing how “a home” means something very different for everyone.”
‘The Big One’ is just one example of how the show’s new brand is addressing the personalized and relevant needs of today’s consumers. It will feature digital shopping that uses QR codes on products featured in shoppable rooms, as well as customized content that connects people to their unique dreams for their living spaces.
Other features include personalized education opportunities for visitors to access hands-on and actionable content as well as a wide variety of products and services for all spaces and lifestyles.
“We recognized our shows needed to appeal to consumers committed to smarter and more purposeful living. The shows can’t just be about renovations and real estate. They must have a higher purpose. This is why we’ve committed to six key elements for the shows to follow. They will be: fun, informative, interesting, innovative, affordable and varied,” adds Payne.