Selena Gomez brings her signature style to Coach once again

Coach has announced their second collaboration with singer and actress Selena Gomez. This new collection will include some ready-to-wear items in addition to bags, small leather goods and accessories. Coach promises that the collection is reflective of Selena’s feminine spirit and her signature touches include the motto—”Not perfect, Always me”—and a bunny motif.

Fans looking forward to the clothes pretty silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels. Bag lovers will enjoy the two new bag silhouettes—the Bond and the Trail Bag—which Selena designed in close collaboration with Coach Creative Director Stuart Vevers. These bags are crafted in smooth leather and finished with antique-inspired crystals and bows.

“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

The Coach x Selena Gomez collection will be available for pre-order online at and in stores beginning on August 14, and available in Coach stores globally beginning August 31.